Snap Decision: Eating disorders may be linked to repeated exposure to
idolized online images.
Food is fuel. But food is (seemingly) fattening. If you think you are too
fat, the "obvious" solution is to go on a diet, restrict calories-and
deprive your body of valuable nutrients. The problem is diets do not work.
(If diets worked, then everyone who has ever been on a diet would be lean.)
Plus, your body deserves better than to be denied and deprived of valuable
No matter how many times you're told these truisms, just peeking into
Instagram, Facebook or YouTube tells you something else: You need a perfect
physique, and all these diet and exercise tips will help you get it.
Unfortunately, social media posts have a powerful impact on how we see
ourselves (flawed!)-particularly if we spend hours each day comparing
ourselves to The Ideal Body. No longer do we ask mirrors on the wall who is
the fairest of us all. Rather, we scroll through photos on smartphones to
figure out which body we'd like to clone.
The trouble is that seeing image after image of skinny, toned bodies leads
to diet pills, quick diet fixes, magic cleanses and myriad forms of food
restriction that claim to fix any body flaw. None of this is healthy.
Research on the impact of social media on women's body image verifies that
exposure to images of attractive celebrities and peers harms their
self-image (Brown & Tiggemann 2016). Comparing yourself to your
friends, and friends of friends, on social media can easily put you in a
bad mood, harboring negative thoughts about your body. The alleged fix:
restricting food and exercising excessively.
#Fitstagrams = #NotScience
If you explore social media, you're bound to find "fitstagrams" that share
the fitness journey of people of all ages, sizes and shapes. Yes, these
posts inspire some people-hence, the hashtag #fitspiration and may
motivate them to stay on track with a healthy eating and exercise program.
But for others, the same messages can backfire, making them feel
inadequate, anxious and preoccupied with perceived body flaws. Such
reactions can pave the path to exercising too much and/or eating too
little. Hence, it's no surprise that folks who spend too much time on
social media are at risk for developing eating disorders (Cohen &
Blaszczynski 2015). The drive for thinness can easily override the desire
Social media messages aren't typically backed by science. And self-taught
fitness gurus are not health professionals. Unfortunately, seemingly
innocent messages can do unintended damage including bad mood and body
dissatisfaction (Brown & Tiggemann 2016). You'll find militaristic
posts ("You can have results or excuses, not both.") that grab attention
but also breed inadequacy. A more compassionate post might read: "You can
totally improve your health and fitness and occasionally make excuses not
to work out every single day. That's fine and normal" (Van Hare 2016).
Body dissatisfaction is one of the most consistent and robust risk factors
for developing an eating disorder. It is associated with low self-esteem
and depression, which puts it at the core of our physical and mental
health. A German study showed that almost half of 25- to 74-year-old women
and one-third of men of the same age had body dissatisfaction (von Lengerke
While most research on the effect of social media on body image has
involved women, men also have body-image struggles. A survey of more than
2,000 Canadian male high-school students found that about 30% were
dissatisfied with their bodies. Though some wanted to lose weight, the
majority wanted to gain weight. Males tend to be more concerned about
muscularity and how to gain bulk (Sampasa-Kanyinga et al. 2016).
Unfortunately, the thinness in social media posts is thinner than the women
we see in real life. A survey of 600 Instagram images indicates the vast
majority of pictures showed only one body type: thin and toned (Tiggemann
& Zaccardo 2016). Repeated exposure to these idolized physiques leads
us to believe that lean, toned bodies are normal, attainable, expected and
central to attractiveness. The end result: overwhelming dissatisfaction
with one's own body (Grabe et al. 2016). And we all know what that leads
to: dieting that can be more harmful than helpful.
Getting to #BodyPositive
Social media doesn't have to erode people's body image. It can also be a
way to rebel against social pressures to look a certain way. Michigan State
runner Rachele Schulist did just that. She used Instagram to speak out
about athletes and body stereotypes:
"The idea that you have to look a certain way and be thin to be a fast
runner is bulls***. …. In our society, body image is such a hard
thing due to social media because you can see a picture and just compare. I
was constantly comparing. … I wasn't confident in how I looked. I'll
be honest. I spent a lot of nights crying just because I was so anxious,
sad and hungry all the time. It was hard-really hard."
After posting her story on Instagram, she received an overwhelming number
of supportive responses. She had no idea how many other athletes shared her
struggles, and she was able to give them a voice (Chavez 2016). Social
media can also make a positive impact!
Praise the effort put into eating well and exercising for health. Be
comfortable modeling your authentic body; make no disparaging comments
about your "fat thighs." Stop any fat talk and body shaming; focus on the
positive. Encourage gratitude for all your body allows you to do.
Changing Clients' #SelfTalk
As fitness leaders, you have a huge opportunity to teach people that humans
come in differing sizes and shapes. The dog kingdom has this figured out:
The Saint Bernard does not look like a greyhound-nor does it yearn to be
one. The Labrador does not envy the poodle, nor does the beagle want to be
a Chihuahua. Each dog is proud of its size and genetics. Can't we be at
least as smart as our dogs?
If your clients believe they have flawed bodies, tell them they might be
wrong. We are all born with perfect bodies that are likely still perfect.
After all, beauty comes from the inside out. If they feel ashamed because
they wear clothing that is bigger than, let's say, size 2, they are still
"size beautiful," not ugly and horrible as they may see themselves. An
Instagram post from kellyufit says it all: "Eat like you love yourself.
Move like you love yourself. Speak like you love yourself. Act like you
love yourself. #SelfLoveWins."
Rethink Your #PepTalks
As a fitness leader, you may want to think twice before commenting on a
client's body. Does "you look great" mean the client must have looked
horrible before? Praise the effort put into eating well and exercising for
health. Be comfortable modeling your authentic body; make no disparaging
comments about your "fat thighs." Stop any fat talk and body shaming; focus
on the positive. Encourage gratitude for all the good things your body
allows you to do. And for certain, discourage your clients from spending
hours on the internet looking for body love in the wrong places.
Look for Body Love in the Right Places
It's time to rebel against the idea that people need to look strong, lean,
sculpted and shredded to be accepted. Instead of spending hours on social
media, people who struggle with body image could better spend their time
with a sports nutritionist who is a registered dietitian (RD) and can offer
professional, personalized weight management advice. The referral network
at www.scandpg.org can help you find a local sports RD.
For clients who cannot seem to break the social media habit, at least
encourage them to look at positive social media options. Good news: These
messages can have a positive impact. Body dissatisfaction among women and
girls is decreasing. Boys and men, however, are still caught up in wanting
to be more muscular (Karazsia et al. 2016).
Model true #fitspo on social media by liking and using posts that are more
positive and approachable:
Brown, Z., & Tiggemann, M. 2016. Attractive celebrity and peer images
on Instagram: Effect on women's mood and body image. Body Image, 19, 37-43.
Chavez, C. 2016. Should athletes look a certain way? Michigan State runner
takes stand on body image. Sports Illustrated. Accessed Jan 17,
Cohen, R., & Blaszczynski, A. 2015. Comparative effects of Facebook and
conventional media on body image dissatisfaction. Journal of Eating Disorders, 3, 23.
Grabe, S., Ward, L.M., & Hyde, J.S. 2008. The role of the media in body
image concerns among women: A meta-analysis of experimental and
correlational studies. Psychology Bulletin, 134 (3), 460-76
Karazsia, B., Murnen, S., & Tylka, T. 2016. Is body dissatisfaction
changing across time? A cross-temporal meta-analysis. Psychology Bulletin. Advance online publication.
Sampasa-Kanyinga, H., Chaput, J.P., & Hamilton, H.A. 2016. Use of
social networking sites and perception and intentions regarding body weight
among adolescents. Obesity Science & Practice, 2 (1), 32-39.
Tiggemann, M., & Zaccardo, M. 2016. 'Strong is the new skinny': a
content analysis of #fitspiration images on Instagram. Journal of Health Psychology. doi:
Van Hare, H. 2016. What an honest fitstagram actually looks like. Fit University. Accessed Jan 17, 2017.
Von Lengerke, T., Mielck, A., & KORA Study Group. 2012. Body weight
dissatisfaction by socioeconomic status among obese, preobese and normal
weight women and men: results of the cross-sectional KORA Augsburg S4
population survey. BMC Public Health, 12, 342.