Q+A: Does intense or prolonged exercise decrease libido in men?
Does intense or prolonged exercise decrease libido in men?
Q+A: What is Muscle Dysmorphia?
What is Muscle Dysmorphia?
Q+A: Is there any scientific basis for advocating “cheat meals”?
Is there any scientific basis for advocating “cheat meals”?
Star Treatment: Finding and Training High-Profile Clients
Trainers with celebrity clients share their secrets for elevating the wellness and performance of the glitterati.
An Intelligence Analyst’s Guide to Communication
What I learned while advising U.S. policymakers can help you be more effective and confident with clients.
This ancient practice offers myriad benefits for any client, but some believe they don’t have the physique for it. Here, steps to help dispel the stigma for people with overweight or obesity … and turn thoughts of “I can’t” into “I can.”
Built to Order: Strength and Size Require Different Approaches
Assist clients in under-standing key differences between training for muscular hypertrophy and maximal strength—and how programs grounded in exercise science can help them achieve their goals.
Can You Spot the Health Food Impostors?
Many seemingly virtuous foods are nutritional villains in disguise. Here’s how to ID the real good guys.
Industry News, insights & tools
Fitness for Two: CEU Corner
How fitness professionals can help keep pregnant women and their babies safe, healthy and fit.
Force of Habit: How Behavior Change Science Impacts Success
Understanding the principles of behavior change helps fitness professionals deliver long-lasting results and build a strong training business.
STRONG Group Ex: Kick Up the Intensity
Zumba’s new full-body HIIT format creates intriguing possibilities for studios and instructors.
Life Time CEO Bahram Akradi may be self-made, but he knows this much: For the world to be a fitter, healthier place, it takes all of us working together. Learn how his never-say-never attitude is transforming how we define and approach health…for a second time.
Sweat Together? Get Together!
Use these engagement methods to help members connect, build bonds and form fitness friendships that keep them coming back for more.
American Fitness Magazine - Digital Edition
Download your copy of American Fitness Magazine Fall 2017.